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The most 20 successful American fashion brands

 The United States has exercised an outsized influence on popular culture since the early part of the 20th century through motion pictures and the creation of music genres such as jazz and rock and roll. To recognize America’s place in the fashion world, 24/7 Tempo has compiled a list of the most successful U.S. fashion brands. The list is based on longevity, name recognition, metrics involving foot traffic from the company Placed, store number, revenue, and other measures of success.

What distinguishes America’s most successful fashion brands are longevity, practicality, ease of wear, and the ability to appeal to many people.

Brooks Brothers, known for its classic men’s suits, and Levi’s, maker of jeans, are two brands on the list with origins in the 19th century. The Gap, and its other brands Old Navy and the Banana Republic, have created an enduring reputation with easy-to-wear, casual lines. Donna Karan made upscale women’s fashion accessible. Tommy Hilfiger, Polo Ralph Lauren, and Nike all project a distinctly American image. Hilfiger, Karan, and Lauren are among the most influential American designers of all time.

1. Old Navy

Founded: 1994

Parent Company: The Gap Inc.

What it sells: Casual clothes

Stores worldwide: 1,160

Revenue: $16.6 billion (parent company)

The maker of jeans, hoodies, hats, tank tops, capris, and other apparel items was named after a bar in Paris.


2. Victoria’s Secret
Founded: 1977
Parent Company: L Brands Inc.
What it sells: Lingerie, undergarments
Stores worldwide: 1,625
Revenue: $13.2 billion (parent company)
The company was founded by Roy Raymond, a businessman who was too embarrassed to shop for underwear for his wife at a department store.

3. Gap
Founded: 1969
Parent Company: The Gap Inc.
What it sells: Casual apparel aimed at youth
Stores worldwide: 1,234
Revenue: $16.6 billion (parent company)
Husband and wife Doris and Don Fisher opened the first casual clothing Gap store in 1969 in San Francisco because Don couldn’t find a pair of pants that fit.

4. American Eagle Outfitters
Founded: 1977
Parent Company: American Eagle Outfitters Inc.
What it sells: Denim, casual apparel
Stores worldwide: 1,061
Revenue: $4.03 billion
American Eagle Outfitters was founded in 1977 by brothers Jerry and Mark Silverman and offers a variety of apparel for men and women.

5. Coach
Founded: 1941
Parent Company: Tapestry Inc.
What it sells: Handbags, accessories
Stores worldwide: 986
Revenue: $4.27 billion
Miles and Lillian Cahn founded the company in a Manhattan loft in 1941 and made handbags and wallets based on the leather design aesthetic of baseball gloves.
6. Banana Republic
Founded: 1978
Parent Company: The Gap Inc.
What it sells: Casual apparel
Stores worldwide: 600
Revenue: $16.6 billion (parent company)
The store with the safari theme was founded by a reporter and illustrator at the San Francisco Chronicle.
7. Nike
Founded: 1964
Parent Company: Nike Inc.
What it sells: Athletic apparel, sneakers
Stores worldwide: 951
Revenue: $37.2 billion
Sportswear company Nike was originally called Blue Ribbon Sports and was a distributor for a Japanese shoemaker.

8. Hollister
Founded: 2000
Parent Company: Abercrombie & Fitch Co.
What it sells: Teen-focused apparel
Stores worldwide: 542
Revenue: $3.6 billion (parent company)
Teen fashion brand Hollister, also the name of a town in California, was founded in 1992.

9. Abercrombie & Fitch
Founded: 1892
Parent Company: Abercrombie & Fitch Co.
What it sells: Upscale casual apparel
Stores worldwide: 315
Revenue: $3.6 billion (parent company)
Abercrombie & Fitch has been outfitting America’s explorers, hunters, and campers since 1892, and among their customers were Theodore Roosevelt, John F. Kennedy, and Amelia Earhart.
10. Levi’s
Founded: 1853
Parent Company: Levi Strauss & Co.
What it sells: Denim
Stores worldwide: 854
Revenue: $5.57 billion
Bavarian immigrant Levi Strauss invented work pants in the 19th century to outfit gold prospectors in California.

11. Polo Ralph Lauren
Founded: 1967
Parent Company: Ralph Lauren Corporation
What it sells: Country-club prep style clothes
Stores worldwide: 510
Revenue: $6.31 billion (parent company)
After a stint in the Army, Bronx-born Ralph Lauren persuaded New York City clothier Beau Brummel to invest in wider neckties in the late 1960s.

12. J.Crew
Founded: 1983
Parent Company: J.Crew Group Inc.
What it sells: Upscale casual apparel
Stores worldwide: 369
Revenue: $1.77 billion

13. Under Armour
Founded: 1996
Parent Company: Under Armour Inc.
What it sells: Performance apparel
Stores worldwide: 179
Revenue: $5.19 billion
The preferred undergarment for athletes had its origins with Kevin A. Plank, a former special teams captain of the University of Maryland football team.

14. Vans
• Founded: 1966
• Parent Company: V.F. Corporation
• What it sells: Footwear, outerwear
• Stores worldwide: 1,151 parent company stores
• Revenue: $13.8 billion (parent company)
Vans was founded by brothers Paul and Jim Van Doren along with Gordon Lee and Serge Delia in Anaheim, California.

15. Eddie Bauer
Founded: 1920
Parent Company: Golden Gate Capital (not publicly traded)
What it sells: Outerwear
Stores worldwide: 275+
Revenue: $745 million
Outdoorsman Eddie Bauer opened his first sporting goods store in 1920.

16. Calvin Klein
Founded: 1968
Parent Company: PVH Corporation
What it sells: Clothes, accessories, home furnishings
Stores worldwide: 4,115 (including distributor stores)
Revenue: $3.7 billion
Calvin Klein was originally recognized for his suits and coats but branched out into sportswear. Ads for his products pushed boundaries, such as the jeans ad with a 15-year-old Brooke Shields.

17. Kate Spade
Founded: 1993
Parent Company: Tapestry Inc.
What it sells: Handbags, accessories, home decor
Stores worldwide: 407
Revenue: $1.36 billion
Kate Spade, a former accessories editor at Mademoiselle magazine, left the editorial side of fashion and went into retail by designing a handbag.

18. Tommy Hilfiger
Founded: 1985
Parent Company: PVH Corporation
What it sells: American-themed apparel, fragrances, eyewear
Stores worldwide: 1,800+
Revenue: $4.3 billion
Long before Tommy Hilfiger’s name became synonymous with red, white, and blue American style, the Elmira, New York, native started his retail career at the age of 18 selling jeans in high school. He opened a store with high school friends that were called the People’s Place.

19. Converse
Founded: 1908
Parent Company: Nike Inc.
What it sells: Athletic footwear
Stores worldwide: 172
Revenue: $1.9 billion
Converse makes the Chuck Taylor All-Star sneakers, iconic street footwear that’s been worn by ballers for decades. The company was founded in 1908 as a maker of galoshes and started making sneakers.

20. Brooks Brothers
Founded: 1818
Parent Company: Brooks Brothers Group, Inc. (not publicly traded)
What it sells: Classic American suits, Oxford shirts
Stores worldwide: 500+
Revenue: $1 billion
For more than 200 years, the venerable American clothier has been outfitting almost every U.S. president.

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