How to Design Impressive Business Cards Using Templates
Google search for “business card templates,” and you’ll find website after website dedicated to these templates. The templates you’ll find are often free, high-quality, and, perhaps most important of all, customizable. After all, you want to be 100% in charge of your brand design!
Cool Business Card Statistics and Benefits
A huge reason that business cards are still in high demand today is because they’re just plain effective! There’s the temptation to think that only digital advertising either works or is sought out these days, but you’d be surprised at what the stats say about the power of business cards.
Don’t believe that business cards are still a force to be reckoned with in this day and age of email, social media, and PPC marketing? Then, consider this stat.
Here are some pointers on absolutely what to do when you design your business card:
- Use a fair amount of white space to make your name and logo stand out (yes, even though the card’s real estate is very tiny to begin with, you want your messaging emphasized and clear!)
- Understand card hierarchy to prioritize which elements are more important and deserve a more prominent place on your card, like your name or your business name and contact info
- Keep your branding consistent so colors, shapes and typeface found on your website match those on your business card
- Choose a font that’s eminently readable like Swiss, Adelle or Futura
- Choose a smooth finish for your card
Best Practices of Business Card Marketing
Think of your business card as a tiny billboard that you whip out at networking events to advertise your brand and services as a creative. For a tiny piece of paper, it can, if the messaging’s done right, pack a powerful marketing message for your brand that grabs the attention of leads and can drum up new business for you.
